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law firm PR hourly rate
Your Firm Cannot Hire a Globally Syndicated Journalist. It Can Rent One

Toppe Consulting bills a single rate of $125 per hour for public relations and content work led by a globally

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solo attorney online presence
Why Solo Attorneys Lose Clients to Bigger Firms Online

A solo attorney online presence that underperforms sends potential clients to larger competitors before those clients ever read about your

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law firm website first clients
How to Get Your First Clients From Your Law Firm Website

Law firm website first clients do not arrive because a site went live. They arrive because a site is built

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WordPress law firm websites
Why WordPress Is the Right Platform for Law Firm Websites

WordPress law firm websites give attorneys something no proprietary platform matches. That something is complete ownership of every digital asset

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law firm website SEO
Law Firm Website SEO — How to Build It Right From Day One

Law firm website SEO built into your site from day one produces faster rankings and stronger returns. Most new attorneys

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law firm website compliance
What Makes a Law Firm Website ABA Compliant

Law firm website compliance is not optional for any attorney who publishes a website. Bar advertising rules govern every word,

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attorney website template
Law Firm Website Design vs Template — What Attorneys Need to Know

An attorney website template is the first decision many new and solo practices face, and the stakes are higher than

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new law firm website launch
What New Law Firms Need on Their Website Before Launch

A new law firm website launch is one of the most consequential decisions a solo or small practice makes in

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law firm website consultations
Why Your Law Firm Website Is Not Generating Consultations

Law firm website consultations are not generated by attractive design or impressive credential pages. They are generated by websites built

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law firm GEO performance
How to Measure Your Law Firm GEO Performance

Law firm GEO performance cannot be tracked with the same tools attorneys use to measure SEO rankings or website traffic.

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Recent Industry News

human written content for law firms

Need Content Written by a Human? Meet Joe Toppe

Joe Toppe spent his career in newsrooms. He was an Associate Producer and Writer at Fox Business Network in New
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law firm educational content

Your Next Client Is Already Searching. Educational Content Is How They Find You.

Most law firm content is written, whether the firm means it or not, for other attorneys. It uses the vocabulary
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Greenville Charleston legal market

Greenville’s Bar Is 126 Years Old. Charleston’s Was Already 201 When It Opened

Two centuries later, the two ends of South Carolina still work for a living in entirely different ways. In 1797
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AALS task force legal education regulation

AALS Convenes National Task Force as the Rules for Becoming a Lawyer Come Apart

The Association of American Law Schools announced the formation of a National Task Force on the Regulation of American Legal
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trades shortage workers comp

Five Retire, Two Replace: The Trades Gap Is Quietly Rewriting Injury Caseloads

The math is simple and it is brutal. For every five workers who retire from construction, manufacturing and the skilled
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