Digital Marketing and Public Relations for Law Firms
Home Digital Marketing and Public Relations for Law Firms
Toppe Consulting is a law firm marketing agency specializing in digital marketing and public relations for law firms of every size — with focused expertise in helping solo practitioners and small firms compete at the highest level.
Founded in 2015 in Greenville, South Carolina, we saw a clear gap in the market and decided to fill it.
Big agencies chase large retainers and treat smaller firms as an afterthought. DIY builders leave attorneys frustrated with sites that look like everyone else’s. We built something different.
Today, our team helps law firms across the country build websites that bring in clients, rank higher in local searches, and carry earned media authority that separates credible firms from forgettable ones.
Law Firm Marketing Agency – Meet the Founders
Jim Toppe — Founder
Jim Toppe brings the business and legal knowledge that makes our approach different. With a Master of Science in Management from Clemson University, he currently teaches Business Law and Marketing at Greenville Technical College. That academic foundation shapes every project we take on. Specifically, we understand attorney advertising rules, compliance requirements, and what bar associations will flag before a site goes live. Additionally, with over 10 years in digital marketing and experience as publisher of South Carolina Manufacturing, Jim knows how to build websites that convert worried visitors into paying clients — not just polished pages, but sites that produce measurable results.
Joe Toppe — Founder and Content Director
Joe Toppe runs our content and public relations operation, and his background speaks for itself. As an Associate Producer and Writer at Fox Business Network, Joe covered the stories that move markets. His work included Nvidia’s 242 percent surge in the AI economy, GM’s $10 billion share repurchase after the UAW strikes, and Microsoft’s $69 billion Activision merger.
Moreover, his coverage extended to Honda’s recall of 250,000 vehicles and Tesla’s NHTSA Autopilot probe. One of his most notable productions was a recorded segment with Senator John Kennedy on protecting American investors from a proposed SEC database.
His byline has appeared on Fox Business, the New York Post, Yahoo Finance, Sky News Australia, and PropertyCasualty360. Furthermore, Fox television affiliates in Chicago, Tampa, Atlanta, Seattle, Austin, and Houston have published his reporting.
Before Fox Business, Joe served as a Senior Business Journalist at Capital.com in London. There, he covered the New York Stock Exchange and global markets for an international readership. As Managing Editor of Innovation and Tech Today, a nationally distributed newsstand magazine, his cover interviews included Ricky Gervais, Dave Bautista, Paris Hilton, Ralph Macchio, and Merril Hoge. Additionally, Joe holds a Master’s Degree in Journalism and Mass Communication from Kent State University.
That is real newsroom experience — not a marketing course or a content agency background. When Joe handles public relations for your firm, he knows what journalists want because he was one. When he writes your content, you get copy from someone who earned placements at the highest levels of the profession. Furthermore, when he builds your SEO, GEO, and AEO strategy, he understands that authority in search starts with credible content that earns its place.
How Our Law Firm Marketing Agency Builds Your Complete Growth System
A great law firm marketing agency builds a system where every service works together. No prospective client slips through the cracks. Consequently, here is exactly what that looks like across our full service menu.
Digital Development
Law Firm Website Design is where prospective clients form their first impression and decide whether to call. Our AI receptionist ensures every visitor who picks up the phone reaches someone ready to qualify and schedule them. Meanwhile, New Law Firm Website Design gives a new firm clients from day one. Your website launches immediately and attracts prospective clients while our AI receptionist handles every call. Additionally, Law Firm Website Maintenance keeps your site secure and performing, because a slow site loses clients before they read a single word.
Search Optimization
Search Engine Optimization for Law Firms ensures every prospective client your rankings attract has somewhere to land. If they call and no one answers, your SEO produced nothing. Therefore, our AI receptionist captures every lead your search visibility generates. Similarly, Answer Engine Optimization for Law Firms puts your firm in front of prospective clients the moment AI platforms cite you. Furthermore, Generative Engine Optimization for Law Firms gets your firm cited by ChatGPT, Perplexity, and Google AI Mode. Our AI receptionist ensures that visibility converts into booked consultations.
Firm Messaging
Law Firm Strategic Messaging and Brand Positioning builds your brand voice and positioning to attract the clients you actually want. In addition, Public Relations for Law Firms puts Joe’s newsroom credentials to work placing your firm in front of journalists. Earned coverage builds authority that no ad budget can replicate. White Label Legal PR for Law Firm Agencies handles PR execution under your brand. Your clients get journalist-level results. Your agency gets the credit. Meanwhile, Law Firm Content Writing attracts prospective clients researching their legal options. When they decide to call, our AI receptionist moves them from interested visitor to scheduled consultation.
Digital Marketing
Google Ads for Law Firms drives immediate traffic at real cost per click. A prospective client who reaches voicemail after clicking your ad is a costly missed opportunity. Consequently, our AI receptionist ensures your ad spend converts. Graphic Design for Law Firms delivers logos, business cards, brochures, and branded materials that match the professionalism of your practice. Additionally, Social Media for Law Firms builds familiarity and trust over time. When a prospective client finally decides to reach out, our AI receptionist makes sure that moment does not end in voicemail.
Artificial Intelligence
AI Receptionist Services for Law Firms ties every service above together. Every channel we manage drives prospective clients to contact your firm. As a result, our AI receptionist makes sure someone is always there to answer, qualify, and schedule them around the clock. According to the American Bar Association, attorneys who respond within the first hour convert prospective clients at a significantly higher rate than those who follow up the next day.
Why Law Firms Choose Our Digital Marketing and Public Relations Agency
Honestly, the work matters more and the relationships last longer. We built this agency around two things most firms never get right at the same time — digital marketing that drives prospective clients to your door and public relations that builds the kind of authority journalists and AI platforms recognize, regardless of firm size. When we help a solo attorney land their first significant client through their website, that changes their year. When a larger firm escapes an overpriced agency contract, they reinvest that money directly into their practice. Moreover, we price every service for firms that count every dollar. Clear quotes upfront. No hidden fees. No pressure tactics. New firms can start with a website and add marketing later. Established firms can bundle services and save. Either way, we build packages around your situation, not ours.
Schedule Your Free Consultation Have Questions About How We Work? Contact Us Today.
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