Law Firm Practice Areas We Serve - Digital Marketing Experts Across Legal Specialties
Legal Practice Areas We Serve
Personal Injury and Criminal Defense
Family Law and Immigration
Business and Financial Legal Services
Estate Planning and Probate
Employment and Labor Law
Intellectual Property and Medical Malpractice
Civil Rights and Disability Law
Specialized Legal Practice Areas
Ready to Get Started?
Law Firm Practice Areas We Serve - Digital Marketing Experts Across Legal Specialties
Legal marketing feels like trying to solve a puzzle blindfolded sometimes. What works great for your personal injury practice to
s for the family lawyer next door. We figured this out the hard way after working with attorneys who kept asking why their marketing wasn't bringing in the right cases.
Different types of law need totally different marketing approaches. Makes sense when you think about it.
- Marketing that actually fits what kind of law you practice
- Knowing what makes people pick up the phone to call a lawyer
- Following bar rules that change depending on where you practice
- Real numbers showing new cases coming through the door
Why Cookie-Cutter Legal Marketing Falls Flat
Most marketing companies grab their standard business template and try to make it work for law firms. Bad idea. Legal advertising has more rules than a homeowners association, and people looking for lawyers aren't casually shopping around.
American Bar Association research shows potential clients usually contact several attorneys before hiring anyone. Your marketing has to stand out when everyone else is claiming they're the best lawyer in three counties.
- Marketing that matches how people actually search when they need legal help
- Following advertising rules that change from state to state without warning
- Getting found by people who need exactly what you do
- Tracking real case leads instead of just counting website visitors
Personal Injury and Criminal Defense
Personal injury lawyers digital marketing targets people dealing with accidents who are probably stressed about medical bills and insurance companies giving them the runaround. These folks need to know you'll actually fight for them.
Criminal defense lawyers digital marketing reaches people who are scared out of their minds about criminal charges. Privacy matters huge here because nobody wants their legal troubles broadcast to the world.
DUI lawyers digital marketing connects with people who made a bad decision and now need someone to help them avoid losing their license or going to jail.
Family Law and Immigration
Family law attorneys digital marketing deals with people going through divorce, custody battles, and other family drama. These clients are usually emotional and need someone who actually cares about what they're going through.
Immigration lawyers digital marketing serves people trying to navigate government bureaucracy that would confuse a rocket scientist. Language barriers make everything more complicated.
Business and Financial Legal Services
Business lawyers digital marketing targets business owners who want to avoid expensive legal mistakes. Content focuses on protecting what they've built and helping them grow without stepping on legal landmines.
Bankruptcy attorneys digital marketing reaches people whose finances went sideways and need a way out. Most feel embarrassed about filing bankruptcy and need reassurance that it's not the end of the world.
Real estate attorneys digital marketing helps people buying or selling property who want to make sure they don't get taken advantage of. Real estate transactions have more moving parts than a Swiss watch.
Tax attorneys digital marketing connects with people who have IRS problems keeping them up at night. Content emphasizes fixing tax problems before they get worse.
Contract lawyers digital marketing helps businesses and individuals who need agreements that actually protect them instead of creating more problems.
Estate Planning and Probate
Estate planning lawyers digital marketing helps families who want to protect what they've worked for their whole lives. Most people put off estate planning until something scary happens.
Probate attorneys digital marketing guides families through probate after losing someone they love. These clients are dealing with grief on top of legal complexity.
Contact Our Estate Planning Marketing Specialists
Employment and Labor Law
Employment lawyers digital marketing represents workers who got fired, harassed, or discriminated against at work. These clients want justice and usually need money to pay their bills.
Labor lawyers digital marketing handles union issues and workplace disputes that can get pretty heated. Labor law is layered with countless complexities.
Workers compensation lawyers digital marketing helps people hurt on the job who are fighting with insurance companies over medical bills and lost wages.
Intellectual Property and Medical Malpractice
Intellectual property lawyers digital marketing protects inventors and creators from people stealing their ideas. IP law is complicated and ever changing.
Patent attorneys digital marketing serves inventors who want to protect their innovations from copycats. Patent applications require technical knowledge and patience.
Medical malpractice lawyers digital marketing represents patients who trusted doctors and got hurt instead of helped. These cases require medical experts and serious resources.
Schedule Your IP Marketing Consultation
Civil Rights and Disability Law
Civil rights lawyers digital marketing fights for people whose rights got trampled on. These cases are about standing up to bullies and making things right.
Social security disability lawyers digital marketing helps disabled people get benefits they desperately need. Government disability processes are so complex and convoluted it confuses people, making them often give up.
Consumer rights lawyers digital marketing protects regular people from companies trying to rip them off or treat them unfairly.
Specialized Legal Practice Areas
Foreclosure defense attorneys digital marketing helps homeowners about to lose their houses. Time matters enormously because foreclosure moves fast once it starts.
Military lawyers digital marketing serves active duty military and veterans with legal problems that civilian lawyers don't understand. Military culture is different from everything else.
Education lawyers digital marketing represents students, parents, and schools dealing with educational issues. Special education law alone could fill a library.
Construction lawyers digital marketing handles construction disputes where everyone blames everyone else and nobody wants to pay for damages or injury.
Expertise You Can Trust
Toppe Consulting is led by Jim Toppe, who holds a Master of Science in Management from Clemson University and teaches Business Law and Marketing at Greenville Technical College.
With 10 years of experience in digital marketing, Jim brings a unique combination of legal knowledge and marketing expertise across 25+ practice areas.
As publisher of South Carolina Manufacturing, he understands how to craft practice-specific marketing strategies that resonate with clients in crisis.
His academic background and hands-on experience ensure your firm receives compliant, results-driven marketing strategies tailored to your specific practice area.
Ready to Stop Struggling With Legal Marketing
Good legal marketing does way more than make your website look professional. It brings in the right cases for your practice, builds trust with people who need legal help, and grows your firm without you constantly worrying about where your next client will come from.
What happens next is pretty straightforward. We look at what you're doing now and figure out why it's not working better. Sometimes it's obvious stuff like a poor performing website, but usually it's subtle problems that keep potential clients from picking up the phone.
- Call us for an honest conversation about what's wrong with your current marketing
- We'll check out your website, online reviews, and what your competitors are doing
- Put together a marketing plan that actually fits your type of law practice
- Give you realistic expectations about timelines and what it'll cost