A Former Fox Business Journalist Who Interviewed Sen. John Kennedy, Ricky Gervais, Dave Bautista, Paris Hilton, and More Calls Greenville Home
Meet Joe Toppe
You’ve probably read his work without knowing his name.
Joe Toppe is a business journalist whose byline has appeared across some of the most-read platforms around the globe, Fox Business Network, the New York Post, Yahoo Finance, Sky News Australia, and PropertyCasualty360, with stories syndicated to Fox-owned television stations in Chicago, Tampa, Atlanta, Seattle, Austin, and Houston.
Fox Business: Covering the Stories That Move Money
As an Associate Producer and Writer at Fox Business Network, Joe covered the markets and economic forces that shape how Americans earn, spend, and invest.
When Nvidia surged 242 percent and became the engine of the AI economy, Joe was filing in real time, previewing earnings and breaking down what the stakes meant for the entire tech sector. He reported on GM’s $10 billion share repurchase following the UAW strikes, covered the NHTSA’s formal Autopilot probe of Tesla, reported Microsoft and Activision’s $69 billion merger clearance with CEO Bobby Kotick on the record, and broke down Honda’s recall of nearly 250,000 vehicles over engine stall and fire risk.
His Fox Business work also included a recorded segment on Senator John Kennedy’s bipartisan legislative effort to stop the Securities and Exchange Commission from building the Consolidated Audit Trail, a centralized database containing the Social Security numbers, brokerage accounts, and personal financial information of every American investor. Kennedy’s Protecting Investors’ Personally Identifiable Information Act drew support from attorneys general across eight states. Watch the segment
Before Fox Business, Joe served as a Senior Business Journalist at Capital.com, covering the New York Stock Exchange and global markets for an international readership.
The Interviews: A Journalist Who Gets Access
As Managing Editor of Innovation & Tech Today, a nationally distributed newsstand magazine, Joe didn’t cover celebrities. He sat across from them for cover interviews that ran as the centerpiece of each issue.
The 2020 Year-End Issue featured three cover-caliber conversations. Ricky Gervais, creator of The Office and five-time Golden Globes host, spoke with Joe about live-streaming, creative independence, and technology’s role in dismantling traditional entertainment distribution. Dave Bautista, six-time WWE champion and star of the Guardians of the Galaxy franchise, Blade Runner 2049, and Dune, gave Joe a deep, unguarded Q&A about his origins, his craft, and his upcoming projects that ran longer and more honestly than most celebrity journalism allows. Ralph Macchio discussed the Netflix revival of Cobra Kai. Paris Hilton, by then operating a product empire generating over $4 billion in revenue, spoke to the intersection of technology, media, and modern celebrity commerce.
Among his Innovation & Tech Today conversations was a sit-down with Merril Hoge. Furthermore, Hoge is the former Pittsburgh Steelers and Chicago Bears running back. Additionally, he spent two decades as an ESPN analyst. Consequently, he is also a two-time cancer survivor and author of Find a Way. Furthermore, his story of resilience has made him one of the most sought-after motivational voices in the country.
Hoge’s mantra consequently carried him through post-concussion syndrome that ended his NFL career. Furthermore, it sustained him through a diagnosis of stage II non-Hodgkin’s lymphoma. Additionally, it guided him through open-heart surgery. Consequently, his message is not about inspiration. It is furthermore about transformation. Watch the interview.
Getting any one of those names requires real access. Furthermore, getting all of them across a single editorial run reflects where Joe was operating.
Managing Editor at PropertyCasualty360
Joe furthermore served as Managing Editor at PropertyCasualty360.com, the ALM publication covering insurance, risk, and commercial real estate. Consequently, his reporting reached insurance executives, risk managers, HR directors, and legal professionals across the country. Furthermore, those readers held every byline they read to an unforgiving standard.
He holds a Master’s Degree in Journalism and Mass Communication from Kent State University. Furthermore, he built his foundation covering Boeing, BMW, Michelin, and Lockheed Martin. Consequently, that work produced more than 1,500 published articles for South Carolina Manufacturing and the Upstate Business Journal.
Why This Matters for Your Law Firm
Joe Toppe is the Content Director at Toppe Consulting, and that distinction is exactly why our public relations work for law firms operates differently than every other agency competing for your attention.
Most PR agencies have never been inside a newsroom. They don’t know what editors want, how journalists evaluate a pitch, or what separates coverage that gets earned from a press release that gets deleted. Joe spent two decades being the journalist on the receiving end of those pitches, deciding their fate.
When a news outlet quotes your attorney as a legal expert, that coverage carries a weight no advertisement can replicate. It establishes credibility before the first phone call is ever made.
Contact Toppe Consulting to learn what newsroom-level public relations looks like when it’s working for your firm.
