Social Media Marketing for Business Lawyers

Business owners do not just search Google when they need a lawyer. They ask their network. They scroll LinkedIn looking for someone who sounds like they know what they are talking about. They check a firm’s social media presence to see if these attorneys are active, engaged, and relevant. If your firm has no social media footprint, you are invisible to an entire generation of entrepreneurs and executives making hiring decisions online.

At Toppe Consulting, we build social media marketing for business lawyers that does more than fill a content calendar. We create strategies that build authority, drive traffic to your website, and position your firm as the go to business law practice in your community. The American Bar Association reports that 87% of lawyers maintain a presence on LinkedIn, and 84% of law firms use social media to market their practice.

Get a Free Social Media Consultation

Why Business Lawyers Need Social Media Marketing

Business law is relationship driven. Entrepreneurs want to work with attorneys who understand their world. CEOs want someone who can speak their language and move at their pace. Social media gives you a platform to demonstrate that before a prospect ever picks up the phone.

A strong social media presence delivers real value for business law firms:

• It builds name recognition among business owners and executives in your market who may need legal counsel
• It drives referral traffic to your website where visitors become consultations and retained clients
• It gives your attorneys a platform to share insights on contracts, formation, compliance, and commercial disputes that position them as trusted advisors
• It provides social proof through engagement, endorsements, and professional connections that build credibility

According to a 2024 study by Taylor Scher, 65% of law firms have generated leads through social media, and 79% say it is effective for their business. The opportunity is real for business law firms that show up consistently.

Find Out How Social Media Can Grow Your Firm

Our Social Media Process for Business Lawyers

We do not post random content and hope something sticks. Our social media marketing for business lawyers follows a clear strategy built around your firm, your practice areas, and the clients you want to attract:

• Audit of your current social media presence and competitor activity in your local market
• Platform selection based on where your ideal business law clients spend time, with a focus on LinkedIn
• Content calendar with a balanced mix of thought leadership posts, legal updates, firm news, and community content
• Paid social ad campaigns targeting business owners and executives in your area
• Monthly reporting with engagement, traffic, and lead tracking to show real return on your investment

Social media works best when every click lands on a website that converts. That is why we pair our social services with website design for business lawyers and our law firm social media services so your entire online presence works together.

Schedule a Free Strategy Call

What Our Business Lawyer Social Media Services Include

Every firm has a different story and a different market. Our social media packages are built around what your business law practice needs to grow:

• LinkedIn, Facebook, and Instagram content creation and management
• Short form video strategy for Reels, Stories, and YouTube Shorts
• Paid social advertising with audience targeting by location, industry, job title, and company size
• Review generation strategy to build social proof and trust across platforms
• Brand voice development so your firm sounds consistent and professional everywhere

Strong social media starts with strong visuals. Our graphic design for business lawyers team creates professional graphics that match your brand and stop the scroll. See how we handle law firm graphic design across all our clients.

See What We Can Build for Your Firm

Expertise You Can Trust

Toppe Consulting brings together a team of marketing professionals, designers, and content specialists who work exclusively with law firms. The company was founded by twin brothers Jim and Joe Toppe.

Jim Toppe, Founder — Jim holds a Master of Science in Management from Clemson University and teaches Business Law and Marketing at Greenville Technical College. With 10 years of experience in digital marketing, he brings a rare combination of legal knowledge and social media expertise built for law firms. As publisher of South Carolina Manufacturing, he understands how to build social strategies that turn online connections into retained clients.

Joe Toppe, Founder & Content Director — Joe runs our content operation. His background speaks for itself: Managing Editor at PropertyCasualty360, former Associate Producer and Writer at Fox Business Network, Senior Business Journalist at Capital.com, Managing Editor at Innovation & Tech Today, with a Master’s Degree in Journalism and Mass Communication from Kent State University. Real journalism credentials. Real content experience. Real results.

Our team also manages SEO for business lawyers, PPC for business lawyers, and law firm website maintenance to keep every piece of your online presence working together.

Work With Our Team

The Numbers Behind Social Media and Business Law

The data shows why social media marketing for business lawyers is worth the investment right now:

• The corporate law firm market reached $193.6 billion in 2025, according to IBISWorld
• There are approximately 1.3 million lawyers in the United States, per the American Bar Association
• The U.S. Bureau of Labor Statistics reports 864,800 lawyer jobs in 2024, with 4% projected growth through 2034
• 71% of law firms use social media marketing to connect with clients and prospects, according to Law Firm Marketing Pros
• 31% of lawyers have personally retained a client through social media activity, per the American Bar Association

With that much competition and that many business owners spending time on social media, your firm needs to be part of the conversation.

Start Building Your Social Media Presence