Toppe Consulting: Digital Marketing Built Exclusively for Law Firms

The upstate construction boom is reshaping the region’s economy at a scale not seen in a generation. Indeed, the largest construction pipeline in Upstate South Carolina’s history is moving through 2026 simultaneously. County Square, Greenville’s $1 billion downtown redevelopment, anchors the list. However, it is far from alone. For example, Anderson School District Four’s 240,000-square-foot replacement for Pendleton High School is on track to open for the 2026-2027 academic year. Meanwhile, a new Greer recreation center with multiple basketball courts, volleyball courts, and an e-sports area is scheduled to open in 2027. In Spartanburg, crews dismantled the city’s 1970s downtown clock tower. As a result, the site cleared the way for a new West Main Street hotel by the Spartanburg-based Johnson Group. Furthermore, United Composite Materials announced a $17.5 million investment in March. The Greer facility at 1446 S. Buncombe Road will supply North American sports and leisure markets with carbon composite material.

County Square Anchors the Upstate Construction Boom

The flagship project of the upstate construction boom remains County Square. Specifically, RocaPoint Partners is developing the site in partnership with Greenville County. Cooper Robertson master-planned the layout. Moreover, Foster + Partners designed the anchor administrative building. When complete, the project will deliver approximately 3 million square feet of Class A space across roughly 40 acres along University Ridge. The mix includes office, retail, hotel, residential, and public areas. Notably, Greenville County completed and occupied its new 262,000-square-foot administrative building in 2023. In addition, the mixed-use portion has signed multiple anchor tenants. These include Whole Foods Market, Williams Sonoma, and Pottery Barn. Restaurant tenants include Fleming’s Prime Steakhouse, Sports & Social, and JINYA Ramen. In total, more than a dozen retail and restaurant tenants have signed on. Some retail space is expected to open in 2027.

Private Capital Joins the Upstate Construction Boom

Downtown Greenville’s private-development side is moving as well. For instance, the Furman Company announced on March 12 that it had selected three major partners for a new mixed-use development. The partners include Auro Hotels, United Community, and Hines. Days later, the firm signed a 7,812-square-foot office lease at 104 South Main Street for its own headquarters. Consequently, capital continues to move despite broader macroeconomic uncertainty.

The Industrial Site Inventory Constraint

Industrial site supply is the tightening constraint on the upstate construction boom. Indeed, the Greenville Area Development Corporation has publicly identified limited industrial site inventory as a significant challenge for new recruitment. Greenville County is already turning prospects away for lack of qualifying acreage. As a result, pressure is increasing on rezoning, brownfield redevelopment, and speculative site preparation across the broader region.

What the Upstate Construction Boom Means for Upstate Counsel

The legal work attached to this pipeline runs across nearly every transactional practice area. For example, real estate, zoning, financing, and lien filings are all in heavier rotation. Similarly, construction contracts and contractor disputes increasingly fill litigation dockets. Meanwhile, environmental compliance and tax-incentive negotiation work follow each new ground-breaking. In addition, anchor-tenant leasing and mixed-use covenants draw in commercial real estate counsel. Public-procurement counsel see new demand from school, recreation, and government construction. Furthermore, active jobsites generate OSHA exposures and mechanic’s-lien claims for litigation counsel.

The Upstate built itself into one of the country’s most attractive corporate destinations over three decades. Today, the upstate construction boom catching up to that growth is generating the largest sustained construction-related legal demand the region has ever seen.

Toppe Consulting: Your Partner in Law Firm Growth

At Toppe Consulting, we work exclusively with law firms across the Upstate. Specifically, we help solo practitioners and small firms compete for the clients driving the upstate construction boom. Moreover, our team positions firms in front of the searches that prospective real estate, construction, and zoning clients actually run. Founded by twin brothers Jim and Joe Toppe, our team combines a decade of legal-industry digital marketing with national business journalism credentials.

Our Services Include:

• Law Firm SEO — Organic search strategy built around how prospective clients search for legal help in the Upstate
• Attorney Local SEO — Google Business Profile optimization, map pack visibility, and local citation building for solo and small firms

Ready to grow your firm? Contact Toppe Consulting to discuss capturing the legal demand generated by the Upstate’s construction pipeline.

Works Cited

“County Square Redevelopment.” Greenville County, www.greenvillecounty.org. Accessed 12 May 2026.

“Economic Development in Greenville County.” Greenville Area Development Corporation, greenvilleeconomicdevelopment.com. Accessed 12 May 2026.