TC Blog Series

Attorney reputation management has always been the foundation of client acquisition. Furthermore, the lawyer that colleagues recommended, that former clients

Every law firm can write a press release. Furthermore, most law firms do write them. Consequently, new hire announcements, office

Law firm press coverage has always signaled credibility. Furthermore, being quoted in the news signals expertise. Consequently, being featured in

Law firm PR has merged with digital marketing — and the data documenting that merger is now too specific to

Conversational query optimization is the discipline law firm content most urgently needs — and the one most firms are not

Legal client search behavior has shifted — and the data documenting that shift is now definitive. Furthermore, prospective clients have

Toppe Consulting: Law Firm SEO, GEO, and AEO Built to Rank The FAQ page carries an undeserved reputation in law

Toppe Consulting: Law Firm SEO, GEO, and AEO Built to Rank The prospective client does not type. They are driving

Toppe Consulting: Law Firm SEO, GEO, and AEO Built to Rank Position zero. That is what the SEO industry has

Toppe Consulting: Law Firm SEO, GEO, and AEO Built to Rank The metric that most law firms track to measure