Website Design for New Law Firms and Solo Practitioners

Starting a solo law firm is exciting and terrifying at the same time. You left the big firm or finished your clerkship. You filed your LLC paperwork. You got your malpractice insurance. Now you need clients.

The problem? Nobody knows you exist. Your former colleagues might send referrals eventually, but eventually doesn’t pay rent. You need a website that establishes credibility and attracts clients from day one.

Starting a Solo Law Firm? Your Website Comes First

Most solo practitioners make the same mistake. They wait until everything else is in place before thinking about their website. Office lease signed. Furniture delivered. Business cards printed. Then they throw up a cheap template site and wonder why the phone doesn’t ring.

Your website is not the last thing you do. It’s the first thing potential clients see.

When someone searches for an attorney in your practice area, they find a list of options. They click through a few websites. Within seconds, they decide who looks legitimate and who looks like they’re operating out of a spare bedroom.

A solo practice website needs to project confidence and competence. It needs to look like you’ve been doing this for years, even if you hung your shingle last month.

What New Law Firms Need in a Website

New attorneys and small firms have different needs than established practices. You don’t have decades of case results to showcase. You might not have testimonials yet. Your biography is shorter than partners at big firms.

That’s fine. We know how to work with what you have.

• Professional design that projects credibility from day one
• Practice area pages that rank in local search results
• Attorney biography that highlights your strengths without exaggerating
• Mobile responsive layout because most legal searches happen on phones
• Contact forms that make it easy for prospects to reach you
• Fast loading speeds so impatient visitors don’t bounce

We also write the content for your website if you don’t have time. Most solo practitioners don’t. You’re too busy actually practicing law.

Our Process for Solo Practitioners and Small Firms

Our website development process works the same whether you’re a solo attorney or a mid-sized firm. Five steps from kickoff to launch.

We start with a discovery call to understand your practice, your goals, and your ideal clients. What practice areas do you focus on? What geographic area do you serve? What makes you different from the attorney down the street?

Then we conduct interviews to gather the information that makes your site stand out. Even new solo practitioners have a story. Where did you go to law school? What experience shaped your approach to practicing law? Why did you start your own firm?

Our content team writes your website copy. Our designers build the site. You review and approve. We launch. Most solo law firm websites go live within four to eight weeks.

Website Packages for New and Small Law Firms

We understand that new solo practitioners don’t have the same budget as established firms. We offer packages designed specifically for attorneys just starting out.

Every package includes professional design, mobile optimization, basic SEO setup, and content writing. We also include website maintenance so your site stays secure and updated without you worrying about technical details.

No long-term contracts. No hidden fees. No surprises.

As your solo practice grows, your website can grow with it. Add practice areas. Add attorney pages when you hire associates. Expand your SEO efforts when you’re ready to compete for more competitive keywords.

Why New Attorneys Choose Toppe Consulting

We work exclusively with law firms. That means we understand bar advertising rules, attorney ethics requirements, and what potential clients actually search for when they need a lawyer.

Our Content Director spent years at Fox Business Network before leading our content team. He knows how to tell your story in a way that sounds authentic, not like marketing speak.

• Legal industry focus so we understand your compliance requirements
• No long-term contracts because we earn your business every month
• Content written by professionals who know how to write for attorneys
• Transparent pricing with no surprises after you sign up
• Ongoing support through our website maintenance services

Starting a solo law firm is hard enough. Your website shouldn’t be another headache.