Social Media for Law Firms

The Social Media Problem for Attorneys

You know you should be on social media. Potential clients scroll LinkedIn, Facebook, and Instagram daily.

But every time you think about posting, the same questions stop you.

What if I say something that violates bar advertising rules and what if a post gets taken out of context? Additionally, what if I accidentally create an attorney-client relationship in the comments? 

So you do nothing. Or you post sporadically. Or you hand it off to someone who doesn’t understand legal ethics and hope nothing goes wrong.

None of those approaches work. You need social media management built specifically for attorneys. Management by people who understand both the opportunity and the risk.

A Content Director Who Gets It

Joe Toppe – Founder & Content Director
Social media for law firms requires two things most agencies lack: journalism-quality content and understanding of what attorneys can and can’t say publicly.

Joe brings both.

Managing Editor at PropertyCasualty360. Former Associate Producer and Writer at Fox Business Network in New York. Senior Business Journalist at Capital.com. Managing Editor at Innovation & Tech Today. Master’s Degree in Journalism and Mass Communication from Kent State University.

That background means Joe understands content that performs. And as a result, he knows what gets shared and what drives engagement. Simply put, with over a decade of creating content for demanding editorial environments where quality and accuracy aren’t optional, Joe is uniquely qualified to handle your firm’s social media. 

Thousands of published articles. Years in professional newsrooms. Joe knows how to create social content that represents your firm professionally while actually getting seen.

When we manage your social media and every post reflects our journalism standards. This means, accurate information and proper sourcing when needed. We provide clear communication that doesn’t create compliance problems.

Social Media That Stays Compliant

Attorney advertising rules don’t stop at your website. The ABA Model Rules of Professional Conduct apply to social media posts just like any other marketing.

No guarantees of results, no misleading claims about experience, and no improper testimonials. Perhaps most importantly, no creating reasonable expectations of attorney-client relationships in public comments.

Some state bars have issued specific social media guidance. Others apply traditional advertising rules to new platforms. The landscape keeps shifting.

We stay current on these requirements. Your social media presence builds your reputation without risking your license. Every post gets reviewed with compliance in mind.

Had a great verdict? We know how to announce it without making promises about future results. Want to share a client testimonial? We know which states allow it and how to present it properly.

Content Creation

Original posts that position you as a knowledgeable attorney in your practice areas. Legal tips that demonstrate expertise. Commentary on legal news affecting your community. Behind-the-scenes glimpses that humanize your firm.

Additionally, our content writing expertise translates directly to social media. Same journalism standards with the same attention to accuracy. Moreover, we laser focus on content that actually serves your audience.

Platform Management

LinkedIn for professional networking and referral relationships while Facebook is great for for community presence and client connections. Instagram for visual storytelling and firm culture. Twitter for legal commentary and news engagement.

Different platforms require different approaches. We adapt content and strategy to each platform’s audience and format while maintaining consistent brand voice.

Posting Schedule

Consistency matters more than volume. A steady presence beats sporadic bursts followed by months of silence.

We maintain regular posting schedules that keep your profiles active without overwhelming your audience. You approve content in advance or trust us to handle it. Your choice.

Community Management

Comments and messages require careful handling. A question that seems innocent might cross lines into legal advice territory. A negative comment might need response. A positive one deserves acknowledgment.

We monitor your accounts and handle interactions appropriately. Engaging where engagement makes sense. Staying silent when that’s the smarter play. Escalating to you when attorney involvement is required.

Paid Social Advertising

Organic reach only goes so far. As a result, targeted social ads put your content in front of specific audiences such as people in your geographic area, folks with specific interests, and others who’ve visited your website.

We manage social ad campaigns that extend your reach without wasting budget on irrelevant audiences.

Content That Actually Performs

Most law firm social media is painfully boring. Stock photos of gavels. Generic legal tips copied from somewhere else. Posts that sound like they were written by a committee of compliance officers.

Nobody engages with that content. Unfortunately, it fills space without building anything.

We create content people actually want to see. Stories that connect. Insights that help. Personality that makes your firm memorable.

Joe’s journalism background shapes everything we post. Newsworthy angles. Compelling hooks. Content structured for how people actually consume social media, not how attorneys think they should.

The result? Posts that get liked, shared, and commented on. 

Social Media and Your Broader Marketing

Social media amplifies everything else you do.

Published a new blog post on your website? Social media drives traffic to it. Got quoted in a news article through our public relations efforts? Social media extends that coverage. Created new graphic design materials? Social media showcases them.

Your SEO benefits from social signals. While Google doesn’t directly count social shares as ranking factors, the traffic and engagement that come from social visibility support your overall search presence.

When one team handles your website, content, PR, and social media, everything works together. Messaging stays consistent. Opportunities don’t fall through cracks. Your marketing becomes a system instead of disconnected tactics.

Which Platforms Matter for Attorneys?

• LinkedIn
  The most important platform for most attorneys. Professional audience. Referral source networking. Thought leadership positioning. If you’re only on one platform, make it LinkedIn.
• Facebook
  Still massive reach, especially for consumer-facing practice areas. Family law, personal injury, estate planning, criminal defense. People facing these issues spend time on Facebook.
• Instagram
  Visual storytelling and firm culture. Works well for firms wanting to show personality and connect with younger audiences. Requires consistent visual content.
• Twitter/X
  Legal news commentary and professional networking. Some attorneys build significant followings here. Others find it more trouble than it’s worth. Depends on your practice area and personal inclination.

We help you identify which platforms deserve your attention based on your practice areas, target clients, and available resources. Not every firm needs presence everywhere.

Time Investment Reality

Managing social media properly takes time. Creating content. Scheduling posts. Monitoring comments. Responding to messages. Staying current on platform changes.

Most attorneys don’t have that time. Between court appearances, client meetings, and actual legal work, social media falls to the bottom of the list.

That’s exactly why outsourcing makes sense. You focus on practicing law. We focus on keeping your social presence active and effective.

Monthly packages fit different needs and budgets. Some firms want full management. Others want content creation while they handle posting. We adapt to what works for you.

Already Have Social Accounts?

We audit existing profiles and identify opportunities. What’s working? What’s not? Where are the gaps?

Sometimes accounts just need better content and sometimes they need strategic repositioning while other profiles were set up incorrectly and need technical fixes.

We take over from wherever you are. No need to start from scratch unless that makes sense.

Measuring Social Media Results

Vanity metrics are easy to chase. Follower counts that look impressive but don’t translate to business. Engagement rates that feel good but don’t generate leads.

We focus on metrics that matter. Profile visits that lead to website traffic. Engagement from people in your target market. Growth in followers who might actually become clients or referral sources.

Monthly reporting shows what’s working and what we’re adjusting. Clear numbers, honest assessment, strategic recommendations.