About Toppe Consulting

Two Brothers. One Mission.

Toppe Consulting is a family business built on a simple idea: law firms shouldn’t have to choose between affordable and effective.

Founded in 2015 in Greenville, South Carolina, we saw a gap in the market and decided to fill it. Big agencies want big retainers. They chase larger clients and treat small firms like an afterthought. DIY website builders leave attorneys frustrated and stuck with sites that look like everyone else’s.

Today, our team helps solo practitioners and small firms across the country build websites that actually bring in clients, rank higher in local searches, and look as professional as the work they do.

Meet the Founders

Jim Toppe – Founder

Jim brings the business and legal knowledge that makes our work different.

He holds a Master of Science in Management from Clemson University and teaches Business Law and Marketing at Greenville Technical College. That academic background shapes how we approach every project. We understand attorney advertising rules, compliance requirements, and what bar associations will flag.

With over 10 years in digital marketing and experience as publisher of South Carolina Manufacturing, Jim knows how to build websites designs for new and small law firms that convert worried visitors into paying clients. Not just pretty pages. Sites that actually work.

Joe Toppe – Founder & Content Director

Joe runs our content operation. His background speaks for itself.

As an Associate Producer and Writer at Fox Business Network, Joe covered the stories that move markets — Nvidia’s 242 percent surge and its role in the AI economy, GM’s $10 billion share repurchase following the UAW strikes, Microsoft’s $69 billion Activision merger, Honda’s recall of 250,000 vehicles, and Tesla’s NHTSA Autopilot probe. He also produced a recorded segment with Senator John Kennedy on his bipartisan effort to stop the SEC from building a centralized database containing the personal financial information of every American investor.

His byline has run on Fox Business, the New York Post, Yahoo Finance, Sky News Australia, PropertyCasualty360, and Fox television affiliates in Chicago, Tampa, Atlanta, Seattle, Austin, and Houston.

Before Fox Business, he was a Senior Business Journalist at Capital.com in London, covering the New York Stock Exchange and global markets for an international readership. As Managing Editor of Innovation & Tech Today, a nationally distributed newsstand magazine, he conducted cover interviews with Ricky Gervais, Dave Bautista, Paris Hilton, Ralph Macchio, and Merril Hoge. He holds a Master’s Degree in Journalism and Mass Communication from Kent State University.

That is real newsroom experience — not a marketing course, not a content agency background. When Joe handles public relations for your firm, he knows what journalists want because he was one. When he writes website content, you get copy from someone who spent years getting stories published at the highest levels of the profession. And when he builds your SEO, GEO, and AEO strategy, he understands that authority in search starts with the same thing it always has — credible, well-sourced content that earns its place.

What We Do

Law Firm Website Development: Your website is where prospective clients form their first impression and decide whether to call. Our AI receptionist ensures that every visitor who picks up the phone after reading your site reaches someone ready to qualify and schedule them.

New Law Firm Website Design: A new firm needs clients from day one. Your website launches and starts attracting prospective clients immediately. Our AI receptionist makes sure none of those early opportunities go unanswered while you are focused on building your practice.

Law Firm Search Engine Optimization (SEO): Every prospective client your SEO strategy attracts needs somewhere to land after they find you. If they call and no one answers, your rankings produced nothing. Our AI receptionist captures every lead your search visibility generates.

Law Firm Answer Engine Optimization (AEO): When AI platforms cite your firm in response to a legal question, prospective clients contact you directly. Answer engine optimization puts your firm in front of those clients. Our AI receptionist makes sure they reach someone when they do.

Law Firm Generative Engine Optimization (GEO): ChatGPT, Perplexity, and Google AI Mode are sending prospective clients to firms they trust. Generative engine optimization gets your firm cited by those platforms. Our AI receptionist ensures that visibility converts into booked consultations.

Law Firm Google Ads: Paid search drives immediate traffic at real cost per click. A prospective client who finds your firm through Google Ads and reaches voicemail is an expensive missed opportunity. Our AI receptionist ensures that ad spend converts.

Law Firm Content Writing: Strong content attracts prospective clients who are researching their legal options. When they finish reading and decide to call, our AI receptionist is there to move them from interested visitor to scheduled consultation.

Law Firm Social Media: Social media builds familiarity and trust over time. When a prospective client who has been following your firm finally decides to reach out, our AI receptionist makes sure that moment does not end in voicemail.