Digital Marketing for Law Firms
Website design and SEO are just the beginning. Your firm needs a complete digital presence. Email marketing, social media, graphic design, website maintenance, and all the details that make you look professional online.
cOne Everything Else Your Firm Needs
You’ve got a website. You’re working on SEO. Maybe running Google Ads. Those are the big pieces.
But what about all the other stuff?
Who’s managing your social media accounts and who updates your website when you hire a new associate? Do you have an individual or company designing your business cards. What about your email newsletter, and who makes sure your website doesn’t get hacked?
Most small law firms piece this together. One vendor for social media, another for graphic design, and a nephew who “knows computers” for website updates. Your email marketing that got set up is now forgotten.
The result is inconsistent branding, dropped balls, and a digital presence that feels scattered instead of professional.
We handle all of it. One team. One point of contact. Everything working together.
Digital Marketing Services
Social Media Management
Attorneys face unique compliance requirements on social media. Bar advertising rules apply to every post. One wrong comment can create real problems.
We manage your social presence with those requirements in mind. Regular posting that keeps your profiles active. Content that positions you as an authority. Engagement that builds relationships without crossing ethical lines.
LinkedIn, Facebook, Instagram, Twitter. We handle the platforms that matter for your practice and ignore the ones that don’t.
Graphic Design
Your visual identity communicates before you say a word. Logos, business cards, letterhead, brochures, presentation templates, social media graphics.
We create professional design materials that make your firm look established. New logos for new firms. Brand refreshes for established practices. Ongoing design support as your needs evolve.
Consistent visual branding across every touchpoint. No more mismatched materials created by different vendors over different years.
Website Maintenance
Websites break. Software needs updates. Security threats never stop. Someone has to keep things running.
Our maintenance plans handle WordPress updates, plugin patches, security monitoring, daily backups, and performance optimization. When you need content changes, we make them. If something breaks, we fix it.
You focus on practicing law. We keep your website secure and functional.
Additional Services
Email Marketing
Stay in front of past clients and referral sources. Monthly newsletters. Holiday greetings. Firm announcements. Case result updates where appropriate.
Email marketing keeps relationships warm. When someone needs a lawyer or knows someone who does, you’re the name they remember.
We handle strategy, content creation, design, and sending. You approve what goes out and we manage everything else.
Website Hosting
Reliable hosting keeps your site fast and available. Cheap hosting creates slow load times and random outages. We provide hosting optimized for law firm websites.
No shared servers with thousands of other sites, no mystery outages, and no support tickets that disappear into a void.
Firm Swag
Branded items for clients, staff, and community events. Pens that actually work. Notepads people keep on their desks. Quality apparel your team wants to wear.
We design and source promotional items that represent your firm well. No cheap junk that ends up in the trash. Items that keep your name visible.
Content That Ties It All Together
Every digital marketing channel needs content. Social posts. Email newsletters. Website updates. Even graphic design requires words to design around.
Most agencies treat content as an afterthought. We make it central.
Joe Toppe – Founder & Content Director
Joe leads content strategy across all our digital marketing services. His journalism background shapes everything we create.
Managing Editor at PropertyCasualty360. Former Associate Producer and Writer at Fox Business Network in New York. Senior Business Journalist at Capital.com. Managing Editor at Innovation & Tech Today.
Master’s Degree in Journalism and Mass Communication from Kent State University.
Thousands of published articles. Over a decade in professional newsrooms. Joe knows how to create content that performs across every channel.
Your social media posts? Written with journalism standards. Your email newsletters? Crafted to actually get read. Your website updates? Created by someone who understands both SEO and storytelling.
When the same content expertise drives your entire digital presence, everything works together. One Consistent voice equals consistent quality and consistent results.
Why Bundle Digital Marketing Services?
- Consistency: When one team handles social media, email marketing, graphic design, and website maintenance, brand consistency happens automatically. Same voice across every channel. Same visual identity across every touchpoint. When different vendors handle different pieces, things drift. Colors vary. Messaging conflicts. Your digital presence feels disjointed.
- Efficiency: Simply out, one point of contact beats five, one invoice beats five. One strategy conversation beats five. You don’t have time to coordinate multiple vendors. We handle the coordination internally. You communicate with us. We make everything work together.
- Strategy: Disconnected tactics waste effort. Social posts that don’t connect to website content, email campaigns that ignore what’s happening on social media or design that doesn’t match anything else. Integrated strategy multiplies impact. Blog posts get promoted on social media. Email newsletters drive traffic to new website content. Graphic design supports every channel simultaneously.
- Cost: Bundled services cost less than à la carte. We build packages that make financial sense for small firms. You get comprehensive digital marketing support without comprehensive digital marketing agency pricing.
Compliance Across Every Channel
Attorney advertising rules don’t stop at your website. The ABA Model Rules of Professional Conduct and state bar requirements apply everywhere.
Social media posts. Email marketing. Even graphic design choices can trigger compliance concerns if they make improper claims.
We’ve worked exclusively with law firms long enough to know the boundaries. Every piece of content, every design, every campaign gets reviewed with compliance in mind. Your digital marketing builds your practice without risking your license.
What Does Digital Marketing Cost?
Depends on what you need.
Some firms want the full package. Social media, email marketing, graphic design, website maintenance, hosting. Everything handled.
Others want specific services. Just social media, website maintenance. or just email marketing.
We build packages around your actual needs. Monthly retainers that fit your budget. No services you don’t use and no padding invoices with unnecessary work.
Typical small firm packages run $500 to $2,500 monthly depending on scope. Custom quotes for custom needs.
No long-term contracts. Month to month. You stay because results justify the investment, not because paperwork traps you.
How Digital Marketing Connects to Everything Else
Digital marketing supports and amplifies your other marketing investments.
Website Development
Your website is the hub. Digital marketing drives traffic to it. Social media posts link back. Email newsletters promote new content. Everything points to your site.
SEO
Search engine optimization and digital marketing reinforce each other. Social signals support SEO. Fresh content from email marketing efforts gets indexed. Local SEO connects to local social media presence.
Public Relations
PR coverage gets amplified through digital channels. Media mentions get shared on social media. Press coverage gets highlighted in email newsletters. Digital PR builds backlinks that help SEO.
Content Writing
Content fuels every digital marketing channel. Blog posts become social content, website copy becomes email content, and one piece of content serves multiple purposes.
Google Ads
Paid advertising and organic digital marketing work together. Retargeting ads reach people who found you through social media. Landing pages get promoted across channels.
When one team handles everything, these connections happen naturally. Your marketing becomes a system instead of scattered tactics.
Who Needs Full Digital Marketing Support?
- Solo practitioners who don’t have time to manage multiple vendors
- Small firms that want professional presence without hiring in-house marketing staff
- Growing practices ready to systematize their marketing instead of handling it ad hoc
- Established firms tired of inconsistent results from disconnected efforts
- Any firm that wants to look as professional online as they are in the courtroom
The Alternative: Doing It Yourself
You could manage your own social media and send your own email newsletters. Maybe even update your own website and design your own materials.
Some attorneys do, but at what cost ? It takes multiple hours every week. Time you should be spending on billable hours.
At some point, the math doesn’t work. Your time is worth more than the cost of outsourcing. The opportunity cost of DIY marketing exceeds the investment in professional help.
When you’re ready to stop doing everything yourself, we’re here.
What Getting Started Looks Like
- Discovery Call: We learn about your firm, your current digital presence, and your goals. What’s working and what’s not?
- Audit and Recommendations: We review your existing digital marketing. Social accounts, email lists, website status, and design materials. Then we recommend what makes sense.
- Custom Proposal: A package built around your specific needs and budget. No template solutions and no unneeded services.
- Onboarding: We get access to accounts, gather brand assets, and learn your voice. The transition happens smoothly.
- Ongoing Management: Monthly reporting shows what we’re doing and what results we’re producing. Regular check-ins ensure we stay aligned with your goals.
Ready to Simplify Your Digital Marketing?
Stop juggling multiple vendors because you cannot afford critical marketing pieces to fall through cracks. Get comprehensive digital marketing support from one team that understands law firms.
Our Digital Marketing Services
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