Website Development Process

A Process Built for Busy Attorneys

You don’t have time for endless meetings, confusing technical jargon, or projects that drag on for months. Neither do we.

Our new and small law firm website development process is straightforward. Five steps from kickoff to launch. Clear expectations at every stage. You stay informed without getting buried in decisions that don’t matter.

We’ve refined this process over years of working exclusively with law firms. It works because it respects your time while capturing everything we need to build a website that actually represents your practice.

Step 1: Discovery Meeting

Every project starts with a conversation.

We schedule a discovery call to learn about your firm, your goals, and your vision for the website. What practice areas do you focus on? Who are your ideal clients? What do you want visitors to do when they land on your site?

This meeting sets the foundation. We get aligned on scope, timeline, and expectations before anyone starts designing or writing. No surprises down the road because we didn’t ask the right questions upfront.

Step 2: Investigative Interviews

This is where our process differs from other agencies.

We conduct in-depth interviews with your executive team and applicable staff members to gather the information that makes your website stand out. We take a journalistic approach, covering the Who, What, When, Where, and Why of your practice.

Who is your company? What’s your story? How did you get here?

What do you do? Which practice areas define your firm?

Who do you serve? What does your ideal client look like?

How do you deliver your services? What’s your process from intake to resolution?

Why your firm? What makes you different from the attorney down the street?

These interviews give our content writing team the raw material they need to create pages that sound like you, not like every other law firm website on the internet. Generic content comes from skipping this step. We don’t skip it.

Step 3: Content Creation and Review

With interviews complete, our content writers get to work.

This is where having a real journalist makes all the difference. Our Content Director, Joe Toppe, has been published thousands of times across national media outlets. Managing Editor at PropertyCasualty360. Former Associate Producer and Writer at Fox Business Network. Senior Business Journalist at Capital.com. Managing Editor at Innovation & Tech Today. Master’s Degree in Journalism and Mass Communication from Kent State University.

That’s not a marketing bio padded with fluff. That’s a career built on getting stories right and getting them published.

Joe leads the content creation process. He reviews every interview, shapes the messaging strategy, and ensures your website copy meets the same standards he applied in professional newsrooms. When your practice area pages go live, they carry the quality of someone who spent years writing for the most demanding editors in the business.

We create your website’s copy page by page. Homepage. Practice area pages. Attorney biographies. About page. Contact page. Every word written with SEO in mind so your site has the best chance of ranking in local searches.

Once the content is complete, we send it to you for review. Read through everything. Make edits. Ask questions. Flag anything that doesn’t sound right or needs clarification.

This is your chance to shape the message before it goes live. We revise based on your feedback until you’re happy with every page. Nothing moves forward without your approval.

Step 4: Design and Development

Content approved? Now the project swings to our development team.

We build your site on our test server where you can see it take shape in real time. This isn’t a mockup or a flat image. It’s your actual website, functional and clickable, just not public yet.

We schedule a live review session where we walk through the site together. You’ll see how it looks on desktop and mobile. You’ll click through pages, test the contact form, and experience the site the way your potential clients will.

Make edit suggestions on the spot. Want the headline bigger? The colors adjusted? A photo swapped out? We note everything and make revisions. This collaborative review ensures the final product matches your vision.

Step 5: Launch and Handoff

Final approval in hand, we push the button.

Your website goes live. We handle the technical details: domain connection, SSL certificate, speed optimization, and search engine submission. You share the link and start sending potential clients to a site you’re actually proud of.

Project closes, but we don’t disappear.

We also offer annual website maintenance and hosting services to keep your site secure, updated, and running smoothly. Security patches, plugin updates, daily backups, and content changes when you need them. Most clients stay with us because they’d rather focus on practicing law than babysitting a website.

Timeline: What to Expect

Most law firm websites launch within four to eight weeks, depending on complexity and how quickly you provide feedback during review stages.

Simple sites with a few practice areas move faster. Larger sites with multiple attorneys, extensive content, and custom features take longer. We’ll give you a realistic timeline during the discovery meeting so you know what to expect.

The biggest delays? Waiting on client feedback. The faster you review content and designs, the faster we launch. We keep our end moving. You control the pace on yours.