Practice Areas We Serve
Practice Areas We Serve - Digital Marketing for Every Legal Specialty
Your practice area doesn't matter to us — what matters is getting you found by the right clients when they need legal help. We've worked with attorneys across every legal specialty, from solo practitioners just starting out to established firms with decades of experience.
Here's the thing about legal marketing: every practice area has different client needs, search behaviors, and ethical considerations. A divorce attorney's marketing approach shouldn't look anything like what works for a corporate lawyer or criminal defense attorney.
Ready to Get Started?
Why Practice Area Specialization Matters for Legal Marketing
Tailored Marketing for Every Legal Specialty
No Generic Strategies
We don’t lump all lawyers together. Each practice area gets a customized approach designed around its unique challenges and opportunities.
01
Deep Practice Area Insight
From personal injury to estate planning, criminal defense to business law — we know how clients search and what motivates them to hire.
02
SEO That Fits Your Niche
Our keyword research and optimization focus on the terms and competition levels specific to your practice area, not just broad legal terms.
03
Client Journeys That Convert
We design campaigns that match how your clients actually search — whether it’s urgent representation or long-term planning.
04
Ready to dominate your practice area online? Contact us today for a strategy session focused on your specific legal specialty.
Personal Injury and Accident Law
Personal injury marketing is probably the most competitive legal niche online, which means you need every advantage you can get. Your potential clients are dealing with medical bills, insurance companies, and physical pain — they want an attorney who understands what they're going through and can get results.
We help personal injury lawyers rank for high-value keywords like "car accident lawyer," "medical malpractice attorney," and "wrongful death lawyer" in their local markets. The website development focuses on building trust immediately with case results, client testimonials, and clear explanations of the legal process.
Key Services for Personal Injury Firms:
- Local SEO for accident-related searches
- Google Ads management for competitive keywords
- Content marketing that explains complex legal processes
- Reputation management for online reviews
- Social media management focused on community trust
Family Law and Divorce
Family law clients are going through some of the most stressful situations in their lives. They need an attorney who not only understands the legal process but can guide them through an emotionally difficult time with compassion and expertise.
Family law marketing requires a delicate balance — being found online while maintaining sensitivity around personal family matters. We help divorce attorneys and family lawyers attract clients searching for terms like "child custody lawyer," "divorce attorney near me," and "family law consultation."
Key Services for Family Law Practices:
- Sensitive content marketing that addresses emotional concerns
- Local SEO optimization for family court jurisdictions
- Website design that builds trust with parents and spouses
- Email marketing for client education and nurturing
- Online reputation management for discretion and professionalism
Criminal Defense
Criminal defense marketing has unique challenges because your potential clients often need immediate help and may be researching attorneys from difficult situations. Your marketing needs to convey competence, availability, and understanding of the criminal justice system.
We help criminal defense lawyers get found for urgent searches like "DUI lawyer," "criminal defense attorney," and "bail bond lawyer." The messaging focuses on protecting rights, understanding the system, and being available when clients need help most.
Key Services for Criminal Defense Attorneys:
- 24/7 availability messaging and contact systems
- Local SEO for courthouse and jail locations
- Content that explains criminal procedures clearly
- Google Ads for time-sensitive searches
- Mobile-optimized websites for emergency searches
Business and Corporate Law
Business law clients make decisions differently than individual consumers. They're researching attorneys for specific expertise, experience with similar businesses, and understanding of their industry regulations and challenges.
Corporate law marketing focuses on demonstrating expertise, industry knowledge, and successful outcomes for business clients. We help business attorneys attract searches like "corporate lawyer," "business attorney," and "contract law specialist."
Key Services for Business Law Firms:
- Industry-specific content marketing and case studies
- LinkedIn marketing for professional networking
- Website development showcasing business expertise
- SEO optimization for commercial legal terms
- Email marketing for ongoing client relationships
Real Estate Law
Real estate attorneys work with clients during major financial transactions — buying homes, commercial property deals, or resolving property disputes. Your marketing needs to convey reliability during these significant financial decisions.
Real estate law marketing focuses on transaction expertise, local market knowledge, and smooth closing processes. We help real estate lawyers attract searches like "real estate attorney," "property lawyer," and "closing attorney."
Key Services for Real Estate Law Practices:
- Local SEO for specific geographic markets
- Content marketing about buying/selling processes
- Website optimization for mobile property searches
- Relationship marketing with real estate professionals
- Google Ads targeting property transaction keywords
Immigration Law
Immigration clients often have urgent legal needs and may be navigating complex federal immigration systems. Your marketing needs to convey expertise with immigration law while being accessible to clients who speak different languages.
Immigration law marketing emphasizes federal expertise, successful case outcomes, and understanding of diverse client needs. We help immigration attorneys rank for searches like "immigration lawyer," "visa attorney," and "citizenship lawyer."
Key Services for Immigration Law Firms:
- Multilingual website development and content
- Federal immigration law content marketing
- Local SEO for immigrant communities
- Cultural sensitivity in marketing messaging
- Educational content about immigration processes
Employment and Labor Law
Employment law covers both individual employee rights and business employment compliance. Your clients range from individual employees dealing with workplace issues to businesses navigating labor regulations.
Employment law marketing addresses both employee and employer perspectives while demonstrating expertise in workplace legal issues. We help employment lawyers attract searches like "employment attorney," "workplace discrimination lawyer," and "labor law specialist."
Key Services for Employment Law Attorneys:
- Dual-audience content for employees and employers
- Industry-specific employment law expertise
- Website development for both client types
- SEO optimization for employment law terms
- Professional networking through LinkedIn marketing
Medical Malpractice and Healthcare Law
Medical malpractice cases require attorneys with specific medical knowledge and experience with healthcare systems. Your marketing needs to convey expertise with medical issues while building trust with clients who may have been harmed by healthcare providers.
Healthcare law marketing emphasizes medical expertise, successful outcomes, and understanding of complex medical-legal issues. We help medical malpractice attorneys rank for searches like "medical malpractice lawyer," "hospital negligence attorney," and "healthcare law specialist."
Key Services for Medical Malpractice Firms:
- Medical expertise content marketing
- Trust-building through case results
- Website development for medical law complexity
- SEO optimization for medical malpractice terms
- Reputation management in medical communities
