About Toppe Consulting: Where Legal Knowledge Meets Digital Marketing Excellence
About Toppe Consulting
Where Legal Knowledge Meets Digital Marketing Excellence
Jim Toppe founded Toppe Consulting in 2017 with a clear vision: help law firms grow through marketing strategies built on actual legal knowledge, not guesswork.
Most digital marketing agencies treat attorneys like any other client. They create generic campaigns, ignore compliance requirements, and hope for the best. That approach fails because legal marketing demands something different.
We understand what most marketers miss.
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Education Meets Experience
Jim earned his Master of Science in Management from Clemson University before building a career that bridges two worlds: digital marketing and law.
For years, Jim has taught Business Law and marketing at Greenville Technical College. Standing in front of business students, explaining contracts, torts, business classifications, and marketing strategies gives him insight most marketers never gain. He knows how law actually works, not just how to advertise it.
Jim also serves as publisher and editor for South Carolina Manufacturing, a digital magazine reaching thousands of business decision makers across the state. This publishing experience reinforces what works in content creation, audience engagement, and building trust through digital channels.
This combination of teaching, publishing, and marketing expertise shapes everything we do at Toppe Consulting. When we write content for a personal injury attorney, we understand premises liability. When we optimize a family law website, we know the difference between contested and uncontested divorce. When we run Google Ads for an estate planning practice, we grasp why trust administration matters to potential clients.
Two Passions, One Focus
Jim combined his two professional passions into Toppe Consulting: digital marketing and law. This combination solves a real problem in the legal industry.
Attorneys need marketing that generates clients. But they also need marketing that complies with bar association rules, protects client confidentiality, and maintains professional ethics standards. Generic marketing agencies miss half that equation.
We get both sides right.
What This Means for Your Practice
We Speak Your Language
You do not need to explain legal concepts to us. We already understand your practice area, your client challenges, and what makes your services valuable. This saves you time and produces better marketing.
Compliance is Built In
Every website, every ad, every piece of content gets created with legal advertising ethics in mind. We know what you can say, what you should say, and what crosses ethical lines. Your reputation stays protected.
Strategy Based on Reality
Our strategies come from understanding how potential clients actually search for attorneys. Someone searching for a divorce lawyer at 2 AM has different needs than someone researching estate planning during business hours. We build campaigns around these real behaviors.
Our Services
- Professional Website Development
Build sites that help worried clients find answers through our law firm website design services - Search Engine Optimization
Through our law firm SEO services, we develop content that matches client search patterns - Targeted Advertising Campaigns
Google Ads for law firms reach clients actively searching for legal help - Visual Marketing Materials
Law firm graphic design develops client education materials that establish trust - Social Media Management
Law firm social media handles compliance requirements while strengthening reputation - Technical Website Support
Law firm website maintenance keeps everything running smoothly
Industries We Serve
We specialize in law firms but also serve the manufacturing and construction industries. Our legal expertise translates well to businesses that need compliance-focused marketing strategies and professional online presence.
Our Approach
We start every client relationship by learning your specific practice. What cases do you want? What makes you different from other attorneys in your area?
Then we build a custom strategy. Some practices need better local search visibility. Others need content that demonstrates expertise. Most need comprehensive campaigns across multiple channels.
We work month to month because we believe you should stay with us for results, not contracts. This keeps us focused on your actual growth.
New practices typically see their first consultation requests within 60 days. Established firms usually double their qualified leads within 90 days. We track what matters: cases that walk through your door.
Contact Our Law Firm Marketing Team
Ready to grow your practice? We have helped law firms across South Carolina and the nation build stronger online presence and attract better clients. Our combination of legal knowledge and digital marketing expertise creates campaigns that work without compliance risk.
Contact us today for a straightforward conversation about your practice goals. No pressure, no sales pitch. Just honest discussion about whether we can help you get where you want to go.